So, what do all publishers (including me at Culture Spain!) want – whether conventional or Internet based)? Well, irrespective of the subject matter, they want ‘copy’ that is unique and original. For the Internet this is particularly important because Google ‘likes’ original and unique information and this is one factor it seems to use when ...…
I am often appalled by some of the writing I see, almost all of which can be easily improved though the application of a few easy guidelines. If used these can add punch to your writing and enable you to get your message across to your audience – loud and clear. After all, the whole ...…
As I have written before, copy writing for the Internet is different from ‘normal’ writing and this extends even to the title of a Post. This is because for a Post to be effective you need to have the ‘right’ title for optimisation purposes, as well as the ‘right’ title for the reader. So, you ...…